Us is actually me, but I refer to myself in the third person plural NBN, because a lot of my readers share my beliefs, they just may not know it yet. Hence this website. About me: My college degrees in animal behavior and evolution studies landed me a reasonably pleasant 10-year career in the construction trades. The creative limitations thereof inspired 15 years or so in weekly, then daily newspaper reporting specializing in environmental stories when I wasn’t covering local government. Hard work and providence found me on a news team about to win a Pulitzer Prize and from there I became an environmental freelance writer for a few national outlets. When the internet Hoovered-up that industry I moved onto public relations, writing articles about information technology, giving me a keen appreciation of the power of just the right word, or video in just the right place. It gave me an even keener appreciation of the pending work-place revolution about to up-end economic class structures worldwide. Either that or we’ll all end up back in caves, and I may have to fall back on my construction skills. I really don’t want that to happen, hence this website. One last thing, my name. I’m not hard to find but until you do you, please call me NBN.

About NBN

We toyed with the motto, “We Hate Waste,” but our PR team said never go negative in self promotion. But that’s what this website is all about. Waste is really the root of all evil, not money per se. But in today’s consumer economy waste has corrupted what was once a pretty good idea: capitalism. The more we waste the more we buy and the more we buy the more we need to make, work and spend and so on until we’ve wasted a planet and our lives in the process. While we hate such waste at NBN, we love conservation more and through these pages we dedicate our selves to applying the inspiration of capitalism to leveraging the power of conservation into a market for the most valuable thing on earth: time.